Goal
To boost AZ employees’ morale and instill in them a sense of pride for being part of the AZ family.
Solution
Within the WeChat mobile app itself, we developed a H5 mini site similar to Instagram that allowed users to post photos according to the theme and engage with other users’ posts.
What we did
Copywriting
UI Design
Development
Design
To draw users’ attention, the main design direction consisted of a familiar Chinese illustration. The copywriting was also playfully crafted to reflect this direction.
Development
To ensure the campaign ran smoothly, we developed a backend to collect and manage all submissions. We also moderated the submissions and sieved out any content that may be inappropriate.