Goal
To convey AZ’s boss’ Mid-Autumn greetings to his employees and strengthen the employees’ sense of belonging to the company.
Solution
Using H5, we simulated a scenario where the boss is calling the employee on the phone.
What we did
Copywriting
UI Design
Development
Creativity
To convey the boss’ festive greetings in a creative way, we simulated a phone call on the WeChat app using H5.
User Experience Design
From the users’ point of view, the whole experience is something they would be familiar with. If users “accepted” the call, they would hear a pre-recorded message from the boss. If they “rejected” the call, they would receive text messages from the boss, ending with a Mid-Autumn greeting.