AstraZeneca Ask the Boss Platform

Category

WeChat Marketing - H5 & Mini Program

Client / Agency

AstraZeneca Shanghai / RF Thunder Guangzhou

AstraZeneca Ask the Boss Platform

Goal

To strengthen the communication between department heads and their employees in order to create a conducive working environment.

Solution

We customized a Q&A platform on WeChat for AZ’s employees to ask questions, comment, and share their opinions with the various department heads. These heads were also able to regularly respond to the employees‘ queries.

What we did

Copywriting
UI Design
Development

Platform Mechanics

The platform on AZ’s business account allowed department heads to answer employees’ questions. At the backend, the clients were able to pick and choose which questions to feature. Employees whose questions were featured were rewarded with prizes.

Design

A simple and clear user interface allowed users to navigate through the platform easily.