Goal
To enhance Ryo’s online brand image, strengthen their communication with fans, and enliven their social media presence.
Solution
Within the Ryo social media retainer service scope, we came up with a calendar of social media strategies that involves content curation on social media platforms and creating buzz through forum seeding. We work closely with the customer e-commerce department through various marketing activities to promote the brand and increase sales.
What we did
Strategic Planning
Copywriting
Layout Design
WeChat Account Management
Weibo Account Management
Creating Online Buzz
In addition to the engagement on WeChat and Weibo, our social media retainer services also include curating content on popular online Chinese forums and work with Key Opinion Leaders to create buzz for the Ryo brand.
Aligning with Promotions on Mainstream Media
Ryo frequently promote their products on popular Chinese TV programs. We react quickly to what is trending by creating social media posts that are closely related to their tactical marketing in order to increase brand recall and strengthen brand awareness.
Driving Interests to Sales
Adding value to the Ryo social media retainer service, we help increase brand and product awareness on Ryo’s official channels and lead users to purchase the products on e-commerce stores.
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