Goal
To create digital campaign content to promote the Harvey Norman brand story and showcase their wide product categories and great deals in Harvey Norman.
Solution
We came up with short and fun videos for social media, devised a contest strategy, and created a microsite with gamification to engage with the target audience.
What we did
Creative Concept
Social Media Content
Microsite UI & UX Design
Microsite Programming
Harvey Norman Digital Campaign Creative Concept
We came up an overarching theme to tie in an online contest, short videos and social media posts. The campaign was also planned to retain the target audience’s interest on the product deals with an engaging contest mechanism – they get to name the price of the product they are interested in. It also collected customer leads for future engagement.
Content Curation
We helped with curating brand content in a more soft-selling approach for Harvey Norman. We launched a series of #HarveyNormanStories which gives audience a closer look at the experience and journey of Harvey Norman’s sales representatives. These stories connected with with followers on a personal level when they learned about the human stories behind the brand.