Goal
To raise brand and product awareness and develop digital communication strategies and content for Citibank’s credit card offers.
Solution
We developed assets like animated banners to communicate value propositions and improve click-through rate. We also curated lifestyle content with engaging topics like travel tips and fun facts to connect with customers.
What we did
Creative Concept
Content Generation
Design & Programming
Creative Concept For Digital Campaigns
The credit card industry is competitive, so the challenge was for the creative, i.e. taglines and design, to stand out among the other offers. As part of Citibank digital campaigns for credit cards promotion, we also proposed animated digital banners to encourage click-through.
Content Curation
As part of the content planning team, we curated lifestyle posts for Citibank Singapore’s Instagram account. These posts are good branded content as part of Citibank digital campaigns effort.